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    Apple and Customer Good Will

    October 5th, 2012

    As a business, when you have a loyal base of customers, you usually can be assured that they will tolerate failures or defects from time to time, usually if you level with them about what went wrong. Corporate spin control is a fine art, but quite often it’s all about honestly admitting a problem and […]


    Apple’s 27-inch iMac Problem

    December 14th, 2009

    I suppose I was naïve when I first ordered a 27-inch iMac equipped with the optional Intel Core i7 processor, and I took the modest backorder status in stride. My opinion of the current situation is encapsulated in a short email I wrote to my friend Dennis Sellers, proprietor of the Macsimum News site: I […]


    Is a Home-Built Mac a Waste of Time?

    May 6th, 2008

    Just the other day, I had a pleasant conversation with Macworld’s Rob Griffiths about his “FrankenMac” project, his weekend warrior project to build a Mac from off-the-shelf PC parts. In a sense, I understand what he was attempting to do, and it wasn’t to save money, not if you value your time. Back when I […]