As I suggested in yesterday’s column, Tim Cook clearly has to meet a higher standard as he moves Apple forward into uncharted waters. In introducing the glass and aluminum-clad iPhone 5, Apple tried to raise the bar again in a hugely crowded market. A whole lot was changed, but most of the essentials were telegraphed in […]

As you’ve no doubt heard, the PC industry is in the doldrums these days, mostly with the exception of Apple of course. Sales are flat or declining, and more and more people have decided that they don’t need to replace that old computer after all. A smartphone, a tablet, or both, are perfectly suited to […]

I wonder if Apple wasn’t somehow responsible, but, in the days before Apple’s Wednesday media event, rumors arose that Steve Jobs would return to the stage as host. When he appeared, still quite thin but spry, he got a standing ovation from the usually calm and collected cadre of reporters who were invited to the […]

In 1998, Apple killed the floppy drive. It took a few years for the rest of the industry to catch up, but the handwriting was clearly on the wall. Of course, anyone who actually lost data on a worn or defective floppy would only cheer the end of that flawed storage scheme. Segue to 2007. […]