You have to wonder how and why the media gets on a kick about something or other, and continues to refuse to allow facts to get in the way. Take the assumption that Apple is toast under Tim Cook because he’s the operations person and not the creative person. Under Jobs, Apple was on a […]

When I first discovered Macs in the 1980s, I never heard of Steve Jobs, or Steve Wozniak for that matter, nor was I particularly familiar with the Apple culture. I only knew that the Apple Macintosh was the future for my line of work, traditional typography. At the time, I labored on one of those […]

It’s fair to say that the market doesn’t give a new product much time before it’s declared a success or failure. Consider the Power Macintosh G4 Cube, for example, which was released in 2000. Reminiscent of the fabled NeXTcube, the Mac version didn’t survive a year until Steve Jobs — reluctantly I suspect — pulled […]

Look at the picture some members of the media have painted about Apple. A company once regarded as “beleaguered” has now become a multinational colossus, with a market share third behind Exxon and Microsoft. With record sales and profits, it’s a sure thing that the company and its employees and shareholders are happy, but is […]