Consider a company looking to update its computers. What influences its decision? Take, for example, the new “Get a Mac” ad campaign now dominating the TV airwaves. Can you imagine a company’s technical people rushing to an Apple Store after they air? What is Apple’s market focus these days? Well, to use the iPod as […]

All the bad news from Microsoft appears to indicate the company has its share of problems. In fact, this has been a perfectly awful week for the house that Bill Gates built. First there’s the news that the consumer version of Windows Vista will miss its holiday shipping deadline, and won’t be out until 2007. […]