Forgive me for being naive about it, but I honestly expected Apple to be able to reduce the price of new Macs as a result of the switchover to Apple Silicon. You see, they no longer have to pay a third-party provider for those CPUs, and thus they should not have to concern themselves with […]

If you’ve used Macs for a long time, say over 25 years, you might recall the original processor migration. Then it was the journey from Motorola 680×0 chips to the PowerPC, said to be the ultimate processor. But it wasn’t such a friendly change. For one thing, just about every app you used, even those […]

In announcing a two-year transition from Intel Inside to Apple Silicon, has Apple killed potential sales of new Macs? Is that even possible? Or are the tech pundits getting just a little bit beside themselves with logic and reason? Now the news about Apple’s third processor switch wasn’t surprising. It had been predicted for several […]

A lot of what passes for tech journalism — or mainstream journalism for that matter — fails to recognize the history behind a matter. So for several years, as Apple produced faster and faster custom ARM-based CPUs that vanquished competing silicon, there has been growing speculation that the Mac will get them next. On the […]