So you know that, in response to the insistence from the media that Apple has lost its way, Tim Cook gave reasons why some portions of the company’s fiscal first quarter financials seemed underwhelming. When it comes to the iPhone, as a main example, one reason why “only” 51 million were sold is that the […]

It’s very easy to tell a company what you want them to build and what features to include. Apple gets huge numbers of wish lists from you and me — and then goes off and does its own thing anyway. Actually, despite what some might claim, Apple really and truly does listen to its customers, […]

Once, a long time ago, and I don’t know where I wrote this suggestion, I envisioned a new line of Apple commercials featuring Steve Jobs. Since he’s such a master salesman, you’d think he’d do well in that setting. He wouldn’t be the first corporate executive to become the star of an ad campaign either. […]

Decades ago, President Truman said that the buck stops here, and this is something you can take to the bank when it comes to a responsible politician, few though they may be, and, of course, the corporate executive. Or at least, that’s the way it should be. So when the news came that a small […]