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    On Raising Unreasonable Expectations

    April 30th, 2009

    One of the downsides of a company as secretive as Apple is that customers and the media will feel compelled to speculate about new products. Some of that speculation will be true, some of it not, but it’s usually hard to know in advance which predictions will pan out except through logic, reason and a […]


    The Mac Hardware Report: How Important Are Looks?

    February 26th, 2008

    Apple has continued to raise the bar for cutting-edge industrial design, but little has changed when it comes to appearance in the Mac lineup in recent years, other than the strikingly individualistic beveled shape of the MacBook AIr. As my friend Rob Griffiths, of Macworld, observes in an intriguing commentary this week: “But then, I […]


    The Mac Hardware Report: Stagnant for 2005?

    December 31st, 2005

    A year ago, there were great hopes and dreams about how Macs would improve this year. Perhaps we’d see the arrival of the long-awaited PowerBook G5, a Power Mac with a 3GHz processor, and lots of other great gear. You even heard speculation about a Video iPod, although you almost had to give up hope […]