The cult status people apply to Apple Inc., Steve Jobs, and the products bearing the company’s logo are no doubt sufficient to make you believe that they were all built to change the world. Maybe that’s true, but don’t think for a moment that’s why Apple is in business. You see, the tech world is […]

The news that Apple legal asked Microsoft to stop running its controversial laptop hunter ad campaign must have made the hearts of Windows fanboys flutter. Does this mean that Apple is afraid of the truth, that they are being hurt by Microsoft’s expanding ad campaign? Supposedly the objection was the result of Apple’s recent price […]

So it does indeed appear that Steve Jobs has returned to his CEO position at Apple. Whether part-time or full-time may not be terribly clear, but perhaps it doesn’t make much of a difference these days. You see, the real question is how much effort Jobs has really put into the company over the past […]

I’m sure many of you won’t be surprised to learn that there’s a growing perception that Steve Jobs will never return to Apple, at least to his full-time job. The best compromise appears to be that he’ll select someone to be permanent CEO, perhaps acting CEO Tim Cook, and that Jobs will assume some sort […]