Just what is Apple’s iLife good for? That consideration lies at the heart of the objections raised about the major change in the focus of iMovie ’08. The previous edition, iMovie HD, seemed on the verge of becoming a semi-professional movie editing application in some respects. There were even plugins available to enhance its basic […]

What’s a secret? The conventional definition is “something kept hidden or unexplained.” Indeed, the word “secret” has found its way into lots and lots of Mac books and articles over the years, but many of them were not about what products Apple might be planning to deliver, even though they are the real secrets. Instead, […]

It’s hard to believe that the first iMac appeared nearly nine years ago, that famous Bondi blue pear-shaped personal computer that proved to one and all that Apple was here to stay. In fact, I had a prototype model, although it soon had to be returned to Apple after a firmware update killed it. After […]

How do you keep a forthcoming consumer electronics product in the headlines for six solid months? Well, if you’re Apple, you go against the conventional wisdom and surpass expectations with properly-timed press releases. On Monday, for example, prospective customers of the iPhone learned that it would be a better product than they originally expected. In […]