Make no mistake about it. Other than close partners and contract equipment manufacturers, very few people outside of Apple know the truth about their future plans. By being exceptionally secretive, however, Apple feeds the rumors big time simply by saying nothing. The less they say, the more people talk. So we have stories in recent […]

Unless you are one of those precious (and lucky) few who might be considered in the class of the filthy rich, you know it’s been a difficult Fall. Money is tight, sales are light, and it’s hard to know whether it’s even worth spending large amounts of money for the holiday season. Maybe it’s better […]

So I saw an article in BusinessWeek, entitled “Apple: A Product Plateau?,” which suggests that maybe our favorite fruit company is running out of bright ideas. Of course, the media used to claim that Apple was about to go out of business, and you saw what happened to those predictions. Of course, a lot of […]

In 2007, for a time you had to feel that Apple was neglecting the Mac. At the beginning of that year, the famous Steve Jobs keynote concentrated very little on Mac-related developments, and mostly on the iPhone. A few months later, we learned that the next major reference release for Mac OS X, Leopard, would […]