As I watched a TV ad for the Microsoft Surface 3 tablet/note-book, intended to compete with the MacBook Air, I was troubled by the lame attempt to draw important differences between the two. While an Apple spot will focus on lifestyle and the things you can accomplish with a Mac, an iPhone or an iPad, […]

When you consider possible release dates for new Apple products, it’s easy — and perhaps lazy — to just consider the past. A new Intel chip family arrives and within weeks there will be new Macs, most of the time. This year, by the way, Intel’s new chip family will be late, so Apple so […]

Apple is between a rock and a hard place and it’s all Intel’s fault. Yes, it was the right thing to cast its lot with Intel when PowerPC processor development stalled. The Mac was falling behind Windows PCs, and the promised G5 chip for note-books never arrived. And I haven’t begun to mention those Power […]

In recent years, Apple has turned topsy-turvy for long-time Mac users. Whereas the Mac used to be the cash cow, now it’s relegated to third-rate status, just behind the iPad when it comes to quarterly revenues. So there’s been the wrongheaded perception that Apple doesn’t care about Macs anymore, and would just as well have […]