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    The Apple WWDC Report: About Meeting Expectations

    June 14th, 2016

    The crystal ball readers and rumor sites had a big day Monday when Apple CEO Tim Cook and crew delivered the WWDC keynote. Of of the things they predicted will come to pass, and there were a some added goodies that are welcome if not earth-shattering.. One prediction that failed was the hope for new hardware. Refreshed […]


    Newsletter Issue #845: Is Apple Losing Its Ability to Make Us Upgrade?

    February 8th, 2016

    On occasion, I’ve read articles suggesting that Apple deliberately wants to make its gear obsolete, as soon as possible, so you’ll rush to buy the latest and greatest. Certainly the upgrade cycle is an important way of doing business. A company cannot always depend on attracting enough new customers, but selling more gear to existing […]


    The Refrigerator and Toaster Oven Argument Heats Up

    November 17th, 2015

    After Tim Cook suggested that we no longer needed a PC, and an iPad was just the ticket, some people took his words out of context. So was he telling us that Macs or PCs were now passé? Yesterday’s news? Certainly that fact that Cook boasts that he no longer takes a Mac with him on […]


    Apple and Microsoft — About Philosophy

    July 31st, 2015

    So in recent days, more and more tech pundits have published comparisons between OS X El Capitan, still a ways from release, and Windows 10, which arrived this week for download and bundled with some new PCs. Looking over these two, which actually derive an idea or two from one another, you can see where Apple […]