• Explore the magic and the mystery!


  • » Currently browsing posts tagged with: Consumer Reports

    Does the World Need an Apple Car?

    October 20th, 2015

    When the iPod appeared in 2001, it originally came across as just an indulgence from Apple. All right, so you had 5,000 songs in your pocket It was easy to sync your music with iTunes via a FireWire connection, and the download speed was way faster than competing digital music players. But the iPod caught a […]


    The iPhone Battery Life Conundrum

    October 13th, 2015

    You wouldn’t think it should matter, but several published reports claim that the battery life of an iPhone 6s and an iPhone 6s Plus can vary drastically depending on who built the processor. So Apple uses parts from TSMC (for Taiwan Semiconductor Manufacturing Company) and Samsung. The story goes that, if you get a handset […]


    Attention Critics: Please Make Logical Arguments Against Apple — For Once!

    August 13th, 2015

    There are a few tech columnists who spend a great deal of time correcting misinformation about Apple. But it’s easy to feel the effort is wasted, because the serial misinformers continue to spread fear, uncertainty and doubt. A good reason for this is that mentioning anything about Apple, iPhone, iPad, Macs and even Apple Watch […]


    About Those Reports that Apple is in Dire Trouble

    August 4th, 2015

    Quarter after quarter, Apple Inc. reports record sales. More iPhones are being sold than ever before, and Mac sales are rising while most PC makers are confronting lower sales. The PC industry may be on its last legs, but Apple has managed to carve out a growing share of the market segment that matters. That’s the […]