I’m of two minds about Genius Bar. The idea is surely compelling enough to make it one of the most important features of an Apple Store. Assuming the Genius staff knows what they’re doing, which is usually the case, it gives you a way to get free hands-on help direct from Apple. You don’t have […]

As more and more tech pundits continue to rant about a possible Apple smart TV set maybe next year, maybe the year after, I wonder once again if they’re really on the wrong track. However, this is a subject that just won’t die, as you hear speculation about Apple sampling prototype TVs, ordering parts, and, […]

Ahead of the introduction of nine smartphones sporting the spanking new Windows Phone 7 operating system, the reviews are starting to come in. Whether that’s good or bad for Microsoft is an open question, but some serious shortcomings have already surfaced, and it reveals the major flaws in the company’s approach to product development and […]

When you look at the latest ad campaign from Microsoft, the ones featuring an actor pretending to be a regular person, whose given a sum of money to buy a personal computer that suits their specific needs, what do they want you to believe? Well, the common assumption is that there’s a real Apple Tax, […]