When the media grabs on to something, even if it’s a false concept, you just know they’ll never let it go. Take those frequent claims that Macs are “premium priced” compared to the PC. In recent years, I’ve said over and over again that the Mac and the PC are priced in roughly the same […]

Let’s take a fascinating journey through time, before many of you readers were using Macs or any personal computer for that matter. Back in the 1980s, when most user interfaces were text-based, Apple burst on the scene with the Macintosh. Even then, though, they only had a minority share of the marketplace (although larger than […]

I suppose this week represented a huge test for Apple and the stock market. Knowing that Steve Jobs was going to be absent from Apple for five months, how would Wall Street react, particularly in light of the possibility that he might never return as CEO? Well, some analysts suggest that the financial community has […]

One thing we can all agree on: However fast your computer is now, you wouldn’t mind if it was just a little faster, maybe even a lot faster. The promise of Snow Leopard is that Apple will be concentrating mostly on performance and not on loads of new features, some of which are, to be […]