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    Newsletter #478 Preview: Taking the Mac Seriously After 25 Years

    January 25th, 2009

    You didn’t hear anything about it at Macworld Expo, at least from the mouths of Philip Schiller or any other Apple employee. During last week’s session with financial analysts, Apple’s executives weren’t even asked the question, and they felt no need to volunteer a response. Indeed, the rest of the world is nevertheless observing the […]


    A Warning About Mac Security Fear Merchants

    September 22nd, 2008

    You’ve heard the same sad tale over and over again: Now that Macs are finally becoming really popular, it’s inevitable that malware will soon infect this platform in a significant way. Just you wait, and all this crying wolf will soon become up close and personal. No tilting at windmills, but real, honest to goodness […]


    Lies, Lies and More Lies

    December 15th, 2006

    It’s a sure thing that there are different attitudes about the stories you read about Apple Computer. Some are favorable, some otherwise, and others attempt to toe the line. But you have to wonder about the motives when a story is undeniably false. Take that claim, described in yesterday’s commentary, that sales at the iTunes […]


    Newsletter #351 Preview: The Kind of Virus Even a Mac User Must Fear

    August 21st, 2006

    Yes, I know the stories. Mac users are not susceptible to viruses because the criminals responsible for malware don’t really care about a platform with a worldwide market share in the low single digits. If Apple’s efforts to boost the number of Macs in homes and businesses bear fruit, there will be plenty of threats […]