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    The Dangers of Drawing Attention to Your Competitors

    May 18th, 2009

    The latest duel between Apple and Microsoft is playing out in a series of much-discussed ads from both companies that purport to present their sides of the great operating system wars. On the one hand, you have the pleasantly satirical Mac versus PC spots from Apple, in which the PC is depicted as a pleasant […]


    Newsletter #491 Preview: Microsoft’s Dreaded Secret: The Microsoft Tax

    April 26th, 2009

    A clever way to divert attention from your own shortcomings is to talk about someone else’s, real or imagined. In business, you focus on the things your competitor supposedly does wrong, hoping they won’t stop to look more closely at your own failings. So we have Microsoft making a huge deal about an alleged “Apple […]


    The FTC Needs to Investigate Microsoft!

    April 13th, 2009

    I’ve been extremely hard on Microsoft in recent years. First, I’ve criticized them for their bait and switch and other shady marketing schemes, and then I’ve even gone so far as to suggest they are doomed to fail big time in a few years. I don’t think many of you agree with me about Microsoft’s […]


    Newsletter #469 Preview: Announcing the Night Owl’s Microsoft Death Watch

    November 23rd, 2008

    Do you think maybe I’m being a little too lurid with this headline? As they said in that classic movie, “Frankly my dear, I don’t give a…” Well, you get the picture, but in this case, I am quite serious. I think Microsoft is in serious trouble, more so because they are so flushed with […]