The latest duel between Apple and Microsoft is playing out in a series of much-discussed ads from both companies that purport to present their sides of the great operating system wars. On the one hand, you have the pleasantly satirical Mac versus PC spots from Apple, in which the PC is depicted as a pleasant […]

Let’s take a fascinating journey through time, before many of you readers were using Macs or any personal computer for that matter. Back in the 1980s, when most user interfaces were text-based, Apple burst on the scene with the Macintosh. Even then, though, they only had a minority share of the marketplace (although larger than […]

So the story goes that companies with higher-priced gear will most likely fare miserably this holiday season. Yes, folks are still buying lots of high definition TVs, as an example, but they are picking the low-end or smaller screen versions. The expensive models that generate the most profits for dealers and manufacturers may not do […]

So I recall all those lurid commercials of many years ago from certain high-power electronic retailers promising that they positively won’t be undersold. Of course they had so many terms and conditions in those offers that few people who requested a price match or a refund for overpayment were ever actually compensated for their efforts. […]