I often get the feeling that some so-called tech writers would love to trade places with Steve Jobs. That way, they could direct the affairs of Apple and have it build the products they really want. Unfortunately, though it is real easy to be an armchair critic, actually running a multibillion dollar global corporation is […]

The legendary carnival showman, P.T. Barnum, once denied saying “there’s a sucker born every minute,” but he was fated to forever have that phrase attached to his name. However, you didn’t have to take Barnum seriously, since he was strictly delivering entertainment. If you didn’t like the show, you didn’t have to see it ever […]

You didn’t hear anything about it at Macworld Expo, at least from the mouths of Philip Schiller or any other Apple employee. During last week’s session with financial analysts, Apple’s executives weren’t even asked the question, and they felt no need to volunteer a response. Indeed, the rest of the world is nevertheless observing the […]

This question may seem self-contradictory, but I have a point to make. Back in the mid-1990s, there were so many models of Macs to choose from, it was usually near impossible to pick one from the next. Even Apple’s own executives would fail this test. This was particularly true with the low-end Performa series, the […]