It’s fair to say that the fairly decent price reductions of the MacBook Pro series will have an impact. People who complain that Macs are too costly will have less ammunition to assert their case. Microsoft will have to recast its lame laptop buyer spots to recognize the new reality. Or maybe not. While not […]

As much as the Mac has been marketed as “the computer for the rest of us,” their definition of “us,” as often or not, was regarded as the well-heeled through much of the company’s history. Indeed, the progenitor of the first Mac, the Apple Lisa, cost roughly ten grand, way beyond the budgets of most […]

Do you remember that infamous statement back in the 1990s from Michael Dell, CEO of Dell Computer (once again)? Apple was on the ropes, hemorrhaging millions of dollars of red ink, and Dell suggested Apple give the money back to its stockholders; more or less close up shop. Of course, Dell was on a roll […]