One thing about Apple: They can turn almost any development, however innocuous at first glance, into some sort of marketing opportunity. Take the extended sick leave by Steve Jobs. Consider that an absent CEO from most any other company would yield a collective yawn, but not Apple, and that’s a major part of their carefully-crafted […]

All right, I recognize that the title of this article is apt to inspire a number of strange responses. After all, Microsoft is still laughing all the way to the bank, with great profits and rising sales. However, there have been troubling signs for a number of years now, although the forces of inertia just […]

When Apple’s iPod and iTunes ecosystem was first established, some analysts decreed that Apple was making a huge mistake, the same one it made when it originally decided not to license the Mac operating system. On the surface, having a unified standard might seem like a pretty good idea. This way, you can mix and […]

In the days following the news of Apple’s decision switch to Intel processors, speculation ran rampant. Some said it was a foolish idea, while others said it was a long time coming. But many delivered a collective yawn. So who cares what processor is inside a Mac? It is, after all, the operating system that […]