From Day One of the arrival of the Apple Macintosh in 1984, many insisted Apple was missing the boat by not licensing its crown jewels, the Mac OS, to other companies. This theory had it that Apple would benefit big time as more and more computers bearing their operating system became available. As some of […]

Now this may be the sort of column that works against my interests, since I’ve long been a member of the crowd that keeps making suggestions about improving Apple’s marketing and product plans. Like others in the tech media, though, I can tell you that I have no experience whatever running a multinational corporation. So […]

You know a lot of the media and financial analysts out there write a troubling amount of copy suggesting that Apple is truly missing the boat if they don’t try a particular marketing strategy, or produce a certain product. While I am not above making a few suggestions myself from time to time, I don’t […]

You know if a tech pundit or financial analyst was fully capable of running a multinational corporation with over 30,000 employees and sales of tens of billions of dollars a year, they wouldn’t be working for peanuts at their present jobs. They’d be raking in hundreds of millions of dollars with some company demonstrating their […]