I know. You are going to think that I’m just playing my own game here, to get lots of hits with a lurid title, but I’m perfectly serious. If you examine Apple’s usual public relations ploys in handling new product announcements and other matters, you might even agree with me. Let’s go back to last […]

Some months back, a new iTunes feature caused havoc. When you clicked on the name of a track on your playlist, tunes of a similar genre appeared at the bottom of the iTunes window in a so-called “mini store.” Talk about havoc, because, in order to accomplish this magic, information about that selected song had […]

I don’t know how often I’ve wondered why Apple isn’t pushing Macs these days, but now it seems those ads are all over the place. Apple has made some heavy-duty media buys, and you see the “Get a Mac” commercials on many of your favorite shows. That is, if you haven’t sped past them on […]