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    How Should Apple Answer Microsoft’s New Ad Campaign?

    April 20th, 2009

    This weekend, more of Apple’s neat Mac versus PC vignettes came out. While the usual Windows flaws, such as susceptibility to malware, were covered, Apple was careful not to respond to Microsoft’s latest marketing attempts to regain lost ground for the Windows platform. It’s not as if Apple didn’t respond at all. Corporate communications rep Bill Evans […]


    Here’s One Reason Why Microsoft Can’t Sell Windows Vista

    November 29th, 2007

    One of the most telling jokes during the presentation of Leopard at Apple’s WWDC was that it was $129 for the “Basic” version and $129 for the “Ultimate” version. In stark contrast to Microsoft’s confusing lineup of Vista choices, Apple stayed with the program. One “client” version and one “server” version, basically. Yes, there’s a […]


    Newsletter #389 Preview: Do Windows Users Really Love Windows?

    May 14th, 2007

    The other day, I had a brief exchange in a message board about operating system preferences and taste. The poster maintained that Windows is used on more than 90% of the world’s PC desktops because customers voted their preference, that they liked it better than all the rest. Now I suppose it’s easy to reach […]


    Why Buy a Product You Don’t Like?

    November 28th, 2006

    Over the many years I’ve used Macs, I’ve often wondered how many people really choose a PC because the prefer the product, find it easier to setup and use. While some power users might be able to make that claim, if only for the built-it-yourself concept, where you have full control over configuring the parts […]