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    Apple Still Won’t Play the Game — Well, Mostly

    June 11th, 2009

    It’s fair to say that the fairly decent price reductions of the MacBook Pro series will have an impact. People who complain that Macs are too costly will have less ammunition to assert their case. Microsoft will have to recast its lame laptop buyer spots to recognize the new reality. Or maybe not. While not […]


    Another Cheap Apple Product Rumor

    February 11th, 2009

    So only a few weeks ago, Apple COO (and acting CEO) Tim Cook announced that it’s not in Apple’s DNA to build cheap junk. But that’s nothing new, as he and Steve Jobs have been saying the very same thing for an awfully long time. You’d think that some folks would get the message. Despite […]


    Memo to Apple: Please Don’t Discontinue Cheap Macs!

    July 9th, 2007

    There are troubling signals in the wind about the possible fates of the 17-inch iMac and the Mac mini. None of this has been confirmed, of course, but when it seems that a product is not getting much promotion, you have to wonder whether it’s destined for the closeout rack. When it comes to the […]