It’s not easy for a company that’s number one in its market to admit that its efforts to spread its dominance to other product segments have not succeeded. Whenever Microsoft is mentioned, the fact that they own over 90% of the personal computer desktops on the planet often accompanies the reference. That and consistent high […]

The phrase “don’t bother me with facts” is quite apt when it comes to marketing. Those who are most adept at the profession know just how to deliver a mixture of facts and illusion to entice you to buy their products or services. Certainly, I think few of you would disagree that Windows became the […]

A lot of opportunities in life involve choices. Pick the wrong path, and it all turns out badly. Right now, the forces seemed to have coalesced for Apple to gain more market share than it has had in years, if only it makes the right decisions. First let’s look at the current marketplace. Although some […]