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    Newsletter Issue #589: Apple Exploits Our Need for Instant Gratification

    March 14th, 2011

    I understand the need for wanting something now, and it’s not just an attractive fellow member of our species. Back in the late 1960s, I took a test drive in an innovative motor vehicle that masqueraded as a simple compact car. It was the Mazda R100, the first mass-produced car that contained the Wankel Rotary […]


    In Search of a Millisecond

    January 26th, 2011

    To put things into perspective, don’t forget that a millisecond is a thousandth of a second. It takes 300 to 400 milliseconds for your eye to blink, and I don’t expect you can measure it on your stop watch. Back in the 1970s, I drove a mundane-looking but innovative car, a Mazda RX2, which featured […]


    Mac and PC Price Comparisons Revisited: Eight Cylinder Versus Four Cylinder

    August 30th, 2007

    You know it makes an awful lot of sense. When you are price shopping for a new car, you’ll check off the options list and see that both have similarly powerful six-cylinder engines, air conditioning, perhaps a navigation system, satellite radio and so on and so forth. At the end of the process, you tally […]