In recent months, I’ve suggested that Apple ought to consider a professional version of the iMac, a model offering higher-end parts to better satisfy the needs of Mac creatives. At first, there wasn’t much response, until Apple called several journalists to their Cupertino, CA campus for a roundtable. During that session, they promised that an […]

So when Tim Cook first attempted to reassure professional Mac users that they had the love, there was plenty of skepticism. A lot of that was centered on the unfortunate fact that the Mac Pro hadn’t been upgraded in three years. If Apple really cared about pros, wouldn’t they have released at least a minor […]

If you can believe recent sales estimates from Gartner, Mac sales over the past year fell about twice as much as the average for PC sales. This may be particularly disconcerting, since Apple has long claimed that the rate of growth of the Mac has exceeded the overall PC market. That was mostly true until the […]