So it does indeed appear that Steve Jobs has returned to his CEO position at Apple. Whether part-time or full-time may not be terribly clear, but perhaps it doesn’t make much of a difference these days. You see, the real question is how much effort Jobs has really put into the company over the past […]

I really find it humorous to read some of the chatter about Apple Inc. that suggests they were forced kicking and screaming to slash prices on their uber-expensive note-books at the WWDC. The theory goes that Apple looked at the sales reports and concluded that potential customers were rebelling at paying an Apple Tax, particularly […]

The phrase “don’t bother me with facts” is quite apt when it comes to marketing. Those who are most adept at the profession know just how to deliver a mixture of facts and illusion to entice you to buy their products or services. Certainly, I think few of you would disagree that Windows became the […]

Although Steve Jobs and Bill Gates at least pretend in public to have a friendly relationship of several decades, you know that Apple and Microsoft have been fierce competitors for years. Of course, in the business world, you may have to make a deal with the devil to survive. So, indeed, Apple has also worked […]