When releasing a new operating system, Apple will almost always tout a huge number of new features. With Leopard, that list exceeded 300, although some of the changes were, at best, exceedingly inconsequential in the scheme of things. But they look great as bullet points in Keynote presentations. The exception will apparently be Snow Leopard, […]

A good ad campaign invokes positive images, appeals to your subconscious needs and, in general, makes you feel great about buying the product or service in question. Take a car. Buy the right vehicle and you’re beautiful and sexy and ready to take on the world. I hardly need to go on. You all know […]