So after a couple of weeks of on-again and of-again rumors that Apple was acquiring Beats Electronics, a maker of boutique headphones, the transaction has been officially announced. The figures mentioned a $3.2 billion purchase price, but new reports appeared the day ahead of the announcement that Apple had knocked down the final price to $3 billion. The […]

When stories first appeared in the mainstream media that Apple was in deep negotiations to buy Beats, a company that builds fancy headphones and other accessories, and runs a music streaming service, for the princely sum of $3.2 billion, there was a media freakout of sorts. Apple’s stock price dropped as analysts wondered just what Apple […]

There is a growing amount of speculation that a third generation Apple TV will make its debut during this week’s rollout of the next iPad. A key clue is the fact that stocks of Apple’s “hobby” set top box are drying up, at least at third-party resellers. You can still get them from Apple’s online […]

All right, you know that I’m quite skeptical about whether Apple is really going to get into the TV game. It’s not that they wouldn’t do a great job developing such a product. It’s not that it wouldn’t be super easy to use and deliver a great picture. The issue is whether enough people would […]