Apple and self-driving cars have been in the news ever since the existence of Project Titan was revealed. This was a program that, at first, was believed to represent an attempt to design an autonomous vehicle of some sort, perhaps an electric car in the spirit of a Tesla. The alleged testing facility was said […]

I read two articles before writing this column. One suggested Apple had scaled down Project Titan to focus on CarPlay on steroids, more or less. Another considered recent developments to suggest that an Apple Car was still on track. So what do Apple executives think when they read two articles from two relatively well-known publications drawing opposite […]

It started out simply enough. Apple established a Project Titan with the purported intention to build an electric car with self-driving capabilities. Well, the actual goal might not be at all simple to accomplish, but the facts appeared to be correct, along with hiring of up to 1,000 people, plus setting up a test facility near the […]

It’s almost a given that Apple is deeply interested in the auto industry and might just be working on an electric car, dubbed Apple Car. Or at least that’s what Project Titan was supposed to be about, since it has been populated with veteran car executives from major companies. Why bother to bring such people […]