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    The Apple Must Build This Report

    February 15th, 2013

    Being an armchair product designer has its advantages, but the most important is the lack of accountability. You can say anything you want without regard to the consequences of your statements. After all, you’re not actually inventing anything except for some words strung together in sentences, and sentences strung together in paragraphs. If someone is […]


    Apple Makes a Smart Pricing Move

    February 14th, 2013

    In the wake of statements from Apple CEO Tim Cook that the company seriously considers ways to lower prices, they did just that. In an unexpected move on Tuesday, Apple cut the price of the entry-level 13-inch MacBook Pro with Retina display by $200, to $1,499. The 15-inch version remains at $2,199, but gains a […]


    The Apple Report: Time to Return to Sanity?

    January 29th, 2013

    For one day, at least, it appeared as if the Wall Street freakout over Apple’s past and future prospects might be abating. The stock price had begun to soar way ahead than the market, increasing by nearly ten dollars per share at the end of the trading day, but that could be a blip. Predicting […]


    Apple’s Lost Quarter — Not!

    December 25th, 2012

    Some members of the press seem to believe, or want to believe, that Apple’s ascendency is coming to an abrupt halt this holiday season, despite the lack of any evidence that any serious problems exist. I suppose it all began in October, when Mapgate erupted on the heels of the release of a bug-ridden Maps […]