So the media still appears to believe that Apple CEO Tim Cook was extremely forthcoming in his recent interviews for Bloomberg and NBC News, and that you are learning all sorts of new things about him and Apple’s future direction. Or maybe not! I watched the NBC interview, and read every word of the Bloomberg […]

Just the other day, Bloomberg reported yet another staffing change at Apple. Seems that Richard Williamson, who supervised the mapping program at Apple, and had worked with the company since the days of NeXT, has recently been shown the door. If true, it would represent even more evidence that Senior Vice President Eddy Cue is […]

What would you think about a company that, whenever they enter a new market, the media is ready to declare failure? What would you think if that declaration comes despite the fact that, in the past decade, those new products have been amazingly successful? Would you begin to think that too many members of the […]

According to published reports from the mainstream media, Apple’s contract factories have already begun to ramp up production of the iPad 3 for expected introduction in March or perhaps April. Gone are rumors that the release will coincide with the birthday of the late Steve Jobs, February 24th. Apple simply doesn’t observe anniversaries, and one […]