The future of the Mac has become fodder for discussions by a major financial publication that is getting lots of circulation at the same time Tim Cook, in a message to Apple employees, has reasserted the company’s commitment to the Mac. You’d think it’s either one or the other, or perhaps there are elements of […]

As much as Apple has added products to its lineup over the years, other products have gone away. Some of that was due to the bloodletting after Steve Jobs took over as “interim” CEO in 1997. So Apple tightened its focus on its core products, and gave up digital cameras, after being a pioneer in […]

So not so long ago, it seemed that Apple was poised to launch a TV subscription service. No less than Les Moonves, the outspoken president and CEO of CBS, stated, according to a Bloomberg report, that they had conversations with Apple about such a service. Indeed, he remarked that Apple was “having conversations with everyone” about […]

The main course for Apple’s media event on Monday, March 9th is well known. You’re going to “Spring Forward” to the official Apple Watch rollout. This is a given, and there are loads of questions yet to be answered about Apple’s contender in the smartwatch market. And what about battery life? Will it be possible […]