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    Lots of Advertising Doesn’t Guarantee Sales

    November 27th, 2012

    I don’t know how much money Microsoft is spending — make that squandering — on the Windows 8 and Surface ad campaigns. But if you counted loudness as a factor in making one product more successful than another, you’d think the world had happily embraced the newest Microsoft products. But if the latest Black Friday […]


    The Apple Beating the Odds Column

    December 3rd, 2008

    So the story goes that companies with higher-priced gear will most likely fare miserably this holiday season. Yes, folks are still buying lots of high definition TVs, as an example, but they are picking the low-end or smaller screen versions. The expensive models that generate the most profits for dealers and manufacturers may not do […]