You could see it this past quarter, when Apple, for the first time, posted higher profits than Microsoft; total sales were already ahead. I could almost imagine Steve Jobs and his crew applauding and cheering when Microsoft’s financials were originally announced. It was a long time coming. Apple’s ascendency was most obvious last year when […]

From time to time, I’ve written commentaries stating my belief that you shouldn’t expect Apple to be number one in every product category. Further, they do not have to be number one to be hugely successful, and there’s loads of evidence for that statement. My remarks came ahead of a fascinating article appeared in Fortune, […]

As the iPad 2 becomes available, there’s little doubt plenty will be sold. Since so many more dealers have them, you may be able to buy one without waiting a few hours on a line snaking around the block, or the other side of the shopping mall. Or just order online and be done with […]

I realize that Microsoft, despite being second to Apple in tech industry stock market cap, remains a behemoth to be reckoned with. But it’s also curious to see how the company arrived at that position despite remaining totally oblivious to pop culture, and what regular people want or expect. Perhaps Microsoft’s most successful marketing campaign […]