From time to time, I’ve written commentaries stating my belief that you shouldn’t expect Apple to be number one in every product category. Further, they do not have to be number one to be hugely successful, and there’s loads of evidence for that statement. My remarks came ahead of a fascinating article appeared in Fortune, […]

There are no doubt some people in our audience who feel that Steve Jobs is a little loose in the head, maybe not the sanest person on the planet, but is a positively brilliant visionary and businessperson. After all, who else in the tech industry, even Bill Gates, could have taken Apple in 1997, ruthlessly […]

I realize that Microsoft, despite being second to Apple in tech industry stock market cap, remains a behemoth to be reckoned with. But it’s also curious to see how the company arrived at that position despite remaining totally oblivious to pop culture, and what regular people want or expect. Perhaps Microsoft’s most successful marketing campaign […]

This is likely an exceedingly silly question, but when you read what some of the armchair Apple critics spout on a far too regular basis, you’d think they have the gall to imagine themselves in the CEO office supplanting Steve Jobs and his executive team, doing a far better job. That may seem a stretch, […]