You know, lots of companies have “corporate communications” departments, where they examine the public impact of a policy or product, and choose the best way to handle it. This may be difficult where the news is unfavorable, because they have to somehow spin a bad story into a good one. But it all-too-often seems as […]

You know, when movie and TV producers want to depict the quintessential computer nerd, they usually present a character that bears more than a passing resemblance to Bill Gates. However, in the real world, Gates is more of a marketing genius than a programming genius. While he has certainly written some software in his time, […]

It’s always easy to portray a company’s product plans as having some hidden, sinister meaning. Certainly, we’ve all done it for years with Microsoft, and certainly their behavior has justified many of the most insidious conspiracy theories. Lots of people also have their suspicions about Apple. After all, Steve Jobs can create that legendary “reality […]

In part, it’s just politics in play, but the eternal rivalry between Mac and PC users sometimes gets just a little too extreme. I mean, in a world where Bill Gates and Steve Jobs can get along, you’d expect that Microsoft and Apple will, at times, play nicely together too. Indeed, Time magazine refers to […]