So Mrs. Steinberg comes to me the other day and starts talking about a new ad campaign featuring Bill Gates and Jerry Seinfeld. “What was supposed to be about?” she wondered. The puzzled expression on her face was obvious from across the room. Now Barbara doesn’t ordinarily talk about such matters. To her, they are […]

Once, a long time ago, and I don’t know where I wrote this suggestion, I envisioned a new line of Apple commercials featuring Steve Jobs. Since he’s such a master salesman, you’d think he’d do well in that setting. He wouldn’t be the first corporate executive to become the star of an ad campaign either. […]

A long time ago, someone said that the more things change, the more they stay the same. Despite the incredible market share gains Apple has made with Mac sales around the world, people still denigrate the platform is irrelevant, and doomed to failure. Sure, we don’t hear the “Apple is dead” claims so much anymore. […]

Imagine if you were the CEO of the world’s largest software company, and that some of your products had shares of upwards of 90% in certain market segments. You are sitting at the top of the mountain, reasonably secure in your knowledge that there were no credible competitors out there, and that your place in […]