In the 1980s, Bill Gates told Apple’s CEO at the time, John Sculley (the former soft drink executive), that he should license the Mac OS. As far as Gates was concerned, Apple would own the market. Well, what really happened was that Sculley, in his infinite stupidity, actually licensed some of the Mac OS to […]

The phrase “don’t bother me with facts” is quite apt when it comes to marketing. Those who are most adept at the profession know just how to deliver a mixture of facts and illusion to entice you to buy their products or services. Certainly, I think few of you would disagree that Windows became the […]

You’d think a company that owns more than 90% of its primary market would understand how to sell its products and services. After all, isn’t that how they made it to the top? Well, it appears Microsoft hasn’t found the going terribly easy when it comes to convincing individuals and companies that Windows Vista is […]

Since I posted my observations about that boring vignette that passes for a Microsoft commercial, featuring Bill Gates and Jerry Seinfeld, some of you have responded with your own comments. Most, I think, agreed with me that it was a yawner that seriously failed to deliver on its promise, which was to get you to […]