One thing about Apple: They can turn almost any development, however innocuous at first glance, into some sort of marketing opportunity. Take the extended sick leave by Steve Jobs. Consider that an absent CEO from most any other company would yield a collective yawn, but not Apple, and that’s a major part of their carefully-crafted […]

You know, it’s a rare thing for Apple to tell you they aren’t going to release a new product. Usually it’s the standard “we don’t comment about unreleased products” phrase that doesn’t discourage journalists from asking anyway, in the forlorn hope that they’ll get a different response. But this time, Apple has a larger purpose […]

There’s a key figure that’s touted at every recent quarterly meeting with financial analysts, and it may give a clue why Apple’s sales are soaring. You see, some 50% of the people buying Macs at an Apple Store are new to the platform. Some, no doubt, are buying their first personal computer. Others are evidently […]

Do you remember the good old days, when there was virtually no Mac software at any local computer shop? Well, you’d think, what with Mac sales going through the roof, you’d find a rich selection at such dealers these days. But expectations and realities are far, far apart these days. Consider those hundreds of Best […]