As you might expect, whenever a new Apple product is anticipated, there will be speculation about the spec and features. That’s fine as far as it goes, although nothing is confirmed until Apple makes the official announcement. So Apple’s March 21st event will likely include the launch of a new 4-inch iPhone. The rumors suggest it’ll […]

Most of the time, when I receive a product for review, I’ll also receive a set of so-called reviewer’s notes from the manufacturer or publisher. They are designed to emphasize the salient points, and make a strong pitch for a positive review. If you follow the writeup in the order the company specifies, however, you’ll […]

Despite the fact that Macs seem to get high ratings in Consumer Reports, and these results are praised to the skies in the Mac community, I have long considered the publication’s coverage of the personal computer market pathetic. In large part, based on my own sources, this is the result of the fact that some of the […]

When it comes to Apple’s marketing team, they certainly know how to stoke the fires. Indeed, the tech press can’t stop talking about it. I can’t stop talking about it. In fact, I devoted a fair amount of time during my two-hour session on Craig Crossman’s nationally-syndicated Computer America radio show recently to what this […]