It has long been known that Apple has to aspire to a much higher standard. So what is considered successful for other companies becomes a miserable failure when Apple gets involved. Even when high sales are reported, they are often not high enough. Consider the news that 13 million iPhones were sold the first weekend […]

Within 30 days after Apple Music debuted, Apple touted 11 million signups. But since they were for 90-day free trials, it meant, obviously, that had actually paid for the service. With contradictory surveys showing how many planned to actually keep their subscriptions active when it came due, the potential for success remained a huge question mark. It […]

Last week, Apple announced that some eleven million people had signed up for the 90-day free trial of Apple Music. Depending on your point of view and expectations, that was either good, or not-so-good, for the fledgling subscription music service. Apple treated the news as something significant, that 1.4% of the estimated 800 million iTunes […]