Over the past year, there have been many concerns about the future of the Mac. Even though Apple earns loads of money from its personal computing platform, it’s a fraction of what the iPhone produces. So there is the theory that Apple doesn’t care about its “lesser” products, and thus is letting them die on the […]

It’s generally assumed that Apple’s PR machine is top-notch, always on point, seldom making missteps. Executives are rarely made available for interviews outside of a media event, and, even then, responses are almost always carefully rehearsed. When you hear Tim Cook on an interview show, you can almost hear the wheels clicking inside his head […]

I suppose it all started with the release of Final Cut Pro X. Apple threw out the playback for its professional video editing app, and many video editors who depended on FCP for their workflows howled. Yes, they had good reason at the beginning, because Apple had to dump mission-critical features to get the first […]

When Apple released a totally new version of Final Cut Pro last spring, at a bargain basement price of $299.99, a frightening number of video editing professionals howled. How dare Apple destroy their work tool in order to expand the market to consumers? This unfortunate decision struck many as similar to what Apple did when […]