It’s a sure thing that few software companies would survive were it not for repeat customers. If you bought version one, they need to find some way to rope you into buying version two, and so forth and so on. If you get enough loyal customers, you don’t have to work quite as hard to […]

In a way, I guess some might feel sorry for the music industry. There is no brand recognition. You don’t buy a CD or download a tune because it has the Warner Music label on it. Instead, you are want something from a specific artist, and I wonder how many of you even remember the […]

What’s in a name? Years ago, developer names for products were not generally meant for public consumption. They were created to serve as in-house pet names, Of course, that doesn’t mean the names didn’t leak from time to time, but the actual name of the shipping product was often far different. Take the Mac IIci, […]