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    How Should Apple Answer Microsoft’s New Ad Campaign?

    April 20th, 2009

    This weekend, more of Apple’s neat Mac versus PC vignettes came out. While the usual Windows flaws, such as susceptibility to malware, were covered, Apple was careful not to respond to Microsoft’s latest marketing attempts to regain lost ground for the Windows platform. It’s not as if Apple didn’t respond at all. Corporate communications rep Bill Evans […]


    The Virus Fear Merchants Still Don’t Get the Mac

    March 31st, 2009

    As I listened to the talking heads on the various cable TV news channels this week, I got to thinking that maybe they feel their audience is sick and tired about stories of a volatile stock market, a U.S. auto industry in distress and other oppressive events. So, having nothing better to do, they delivered […]


    Apple’s Stock on the Rise: What’s Wall Street Telling Us?

    March 25th, 2009

    As most of our regular readers know, I’m no fan of Wall Street. It’s not that I have ever had enough money to play the market, but I rather think that I’d do as well or better in Las Vegas. On the other hand, my budget at the gambling tables has never exceeded $20, so […]


    Some Myth Busting for the Weekend

    April 28th, 2006

    The closer Apple moves to having what many regard as industry-standard hardware, the easier it is for some to say that Macs are still a little too expensive compared to the competition. After all, if the internal components are essentially the same, where does Apple get off charging more for its products, even if the […]