I’m sure a lot of you believe that the Apple II and the Mac were firsts in their categories, but they weren’t. Yes, it’s true there were personal computers with graphical user interfaces before the Mac debuted in 1984. An early version of a GUI debuted in 1973 on the Xerox Alto, developed at their PARC labs. The […]

So one commentator suggests that, in buying Beats Electronics, Apple becomes “cool” again in a way the company hasn’t been in a while. I suppose you might see that possibility on the surface, what with the most recent actions involving share buybacks and stock splits. Yet another commentator suggests that Apple just paid $3 billion […]

As we get closer to the expected release of the next iPhone, more and more mockups and raw case parts are emerging online. They are all allegedly sourced from the supply chain, and are presented, with or without comment, on various sites, particularly those that truck in Apple rumors. By and large, they fit into […]

Did you hear that Apple may descend into irrelevance real soon now if they don’t make some big changes? But how could that be? After all, wasn’t Apple just named, for the seventh year in a row the “World’s Most Admired Company” company in a Fortune magazine survey? What a disconnect. But that doesn’t stop […]