When Apple was really down in the dumps in the 1990s, their strategy seemed to make no sense. Efforts to build an industrial-strength operating system to replace the aging Mac OS had come up short. There were many Mac models, often with only slight variations, bearing different model names. It got so confusing even company […]

I suppose it’s going to be a long time before we stop talking about the best-selling biography of Steve Jobs from author Walter Isaacson. It’s filled with fascinating details, and tantalizing clues. Consider Apple’s “hobby,” the Apple TV, which continues to be a product in search of an end game. Now the claim that Jobs […]

So the press has a new theme today, and that is that Tuesday’s Apple media event was a huge disappointment, simply because the new iPhone looks the same as the iPhone. Reminds me of an old Who song about the new boss being the same as the old boss. In any case, Apple often keeps […]

A key element of making a new product a success is customer retention. If someone buys the product once, you hope that they’ll consider buying a newer version when the time comes. So even if you succeed in converting lots of new customers, if they go elsewhere next time, a company’s chances for long-term success […]