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    Apple in the Crosshairs

    January 9th, 2018

    Not all of the coverage Apple has received in the past few months has been favorable; far from it. At a time when it no doubt would have preferred that we all speak in glowing terms about the iPhone 8, the iPhone X and the iMac Pro, the discussion occasionally went off the rails in […]


    More About the Business Case for the Mac

    October 27th, 2017

    When I wrote about recent Apple partnerships with businesses, I only looked at part of the equation. There’s a lot more to report, but I’ll get to that shortly. Now the closest look I had at the business case for the Mac was a company I worked at during the mid-to-late-1980s. It was a prepress […]


    Confusion About Apple’s Relationship with Suppliers and Such

    October 12th, 2017

    Long-time Mac users understand that Apple has had a complicated relationship with some of its partners, most particularly Microsoft. Even though Microsoft has produced products for the Mac, the company remains Apple’s biggest rival in the personal computing space. At one time, Apple was engaged in litigation with Microsoft over claims that Windows basically ripped […]


    Apple, In-house GPUs, and the Consequences

    June 23rd, 2017

    Apple has made huge progress in using its own silicon to power its mobile gear. The A-series processors, based on ARM silicon, are capable of performance that rivals traditional notebook personal computers with Intel Inside. Recent benchmarks of the 2017 iPad Pro reveal numbers that are faster than the latest MacBook and at least competitive […]